How to Avoid Common Mistakes as a Junior UX Writer — In the past two and a half years, I have hired junior writers and mentored more than ten interns. All of them have the potential to become great UX writers. I love their spirit and curiosity. But, I found common weaknesses among them that might hamper their career. I have…

Lessons in customer experience. — Lattely (pun intended), I often found myself sipping a matcha latte in this Seattle-based coffeehouse chain. From those countless encounters with Starbucks baristas, I found them friendly, knowledgeable, skilled professionals, and provides excellent customer service. Starbucks baristas are a vital part of the Starbucks experience. So do UX writers. …

In 2018, I decided to pursue a career as a user experience writer. Coming from a copywriter in an advertising agency, I know nothing about UX and need to learn more. Don’t Make Me Think by Steve Krug was the first UX book I read. Along the way, I read…

Here’s what I have learned in the past two years and how it brought out the best in me. — How everything started The opportunity came amid the pandemic in a signature black (probably) Zara shirt, and one sentence sounded like, “Do you want to be a UX writer lead?”. Then, the character development journey begins. After three “exciting” years in Advertising, I decided to try something new and became a writer in…

And how to stay away from committing those crimes. — “Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?” — Steve Jobs to John Sculley. What Steve Jobs said to Pepsi executive John Sculley to lure him to join Apple inspired me to leave…

These simple but powerful tricks will help users and boost conversions. — Years ago, I saw an interesting image on the internet. It was an image of a homeless man sitting on a sidewalk. In front of him were nine containers, each had a sign with different faiths written on it. …

Both are excellent at their craft; these are what sets them apart. — A few months ago, in an interview, a candidate asked, “How do you define a bad, good, and great UX writer?” Then I told them about the standardized competency mapping — a poor answer to a great question. At the time, I didn’t have much time to think of a…

It has nothing to do with the stock market, crypto, or NFT. — “The best time to plant a tree is twenty years ago; the second-best time is now.” — Chinese Proverb. Warren Buffet has been investing since 1941. Now he’s one of the richest men alive. Stories from people like him inspire people like you and me to start investing, whether in…

No, you don’t need to be a writer to be hired. — One of my responsibility in the last two years is hiring a UX writer. In Jakarta, Indonesia, the supply of UX writers is limited. Experienced UX writers are like unicorn, rare and most of them already settled happily in big companies. …